In early July 2026, the Ghanaian betting brand 1xBet concluded its Game On promotion, a campaign that ran from April to May and culminated in an award ceremony in Accra. The promotion offered participants weekly cashback, promo tickets for each wager of at least 11 Ghana cedis, and a chance to win major prizes including an iPhone 16 and cash awards.
According to the company’s report, the scheme attracted thousands of gamblers who placed bets on sporting events ranging from football to tennis. For every qualifying stake, bettors received tickets that entered them into a draw for super prizes. The weekly cashback, capped at 20 percent of losses, was credited automatically to accounts, providing a steady incentive to keep playing.
The award ceremony, held on June 6 at Mallam Junction in Accra, revealed the distribution of the top rewards. Rahman Habibur walked away with the flagship prize, an iPhone 16 smartphone. Three other participants – Boamah-Kumi Ernest, Donkor Senanu and Fuseini Mubarak Proud – each received 5,500 cedis. A further 14 players were awarded sums between 1,100 and 2,200 cedis, while 15 others received 100 bonus points each.
Winners spoke briefly after receiving their prizes. Rahman Habibur encouraged others to keep trying, saying, “I want to say to everyone: it’s never too late to join the game. You should definitely try yourself in 1xBet promos, and one day you will also win a prize.” Boamah-Kumi Ernest, who won 5,500 cedis, added, “Never give up and keep playing. Luck will surely smile on you.”
While promotions like Game On can stimulate short‑term engagement, they also raise questions about responsible gambling in a market where regulatory oversight remains limited. Industry observers note that cashback offers and ticket‑based draws can encourage repeated wagering, potentially exacerbating problem‑gambling tendencies among vulnerable players.
Ghana’s betting sector has expanded rapidly in recent years, driven by rising smartphone penetration and a youthful population eager for entertainment options. Yet the absence of a comprehensive gambling act leaves operators largely self‑regulated, relying on internal compliance measures and occasional public‑awareness campaigns.
Industry experts argue that clearer rules on advertising, bonus structures and age verification are needed to protect consumers. Some propose a levy on betting turnover to fund treatment programmes for gambling addiction, similar to models in other jurisdictions.
For now, the excitement surrounding large prizes such as the iPhone 16 continues to draw crowds to betting shops and online platforms. Whether regulators will catch up with the industry’s pace remains an open question, but the recent promotion underscores both the appeal and the potential pitfalls of the country’s growing wagering market.
Image Source: MYJOYONLINE