Yazz and MX24 TV Partner for 2026 CroxItOut High School Tour to Expand Menstrual Health Education
Lexta Ghana Limited, manufacturers of Yazz Personal Care Products, has entered into a formal partnership with MX24 TV for the 2026 CroxItOut Campaign High School Tour, a nationwide initiative aimed at advancing menstrual health education and tackling period poverty among adolescent girls.
The tour will operate under the theme “Awareness, Mentorship, Action” and carries the hashtag #EmpowerHer. It builds on Yazz’s existing outreach infrastructure, which was on display on Thursday, May 28, 2026, when the brand activated its annual #EmpoweredPeriodsCampaign across at least 19 locations in Ghana, distributing free sanitary pads and providing menstrual hygiene education to thousands of young women.
The campaign’s expansion into senior high schools through the MX24 TV partnership represents a strategic deepening of the brand’s social impact work. The 2026 tour will address five key areas: breast cancer awareness, menstrual hygiene, oral health, personal hygiene, and mental health — a holistic approach that reflects the complex health challenges facing adolescent girls in Ghana.
Akosua Naana Lexis Obenewaa Opoku-Agyemang, Marketing Executive of Lexta Ghana Limited, described the outreach as more than a corporate social responsibility exercise. “Our massive outreach across 19 locations on May 28 proves that tackling period poverty is a continuous, deeply felt mission for us,” she said.
Both the school tour and the annual campaign feed into Yazz’s flagship initiative, The Dignity Project, which aims to keep adolescent girls in school with dignity, comfort, and confidence. “Through The Dignity Project and an annual Empowered Periods Campaign, we ensure young girls experience their cycles with dignity, comfort and confidence in their personal care,” Opoku-Agyemang explained.
The partnership with MX24 TV will allow the brand to take its advocacy directly into classrooms across the country, building on the momentum of a similar outreach push earlier this year. The initiative combines education, mentorship sessions, and product engagement at a time when period poverty remains a significant barrier to girls’ education in Ghana, with many adolescent girls missing school days each month due to lack of access to sanitary products and inadequate menstrual health education.
The CroxItOut High School Tour 2026 signals a growing recognition among Ghanaian corporations that addressing menstrual health is not merely a health issue but an educational and economic one, with implications for gender equity and national development.
Image Source: GHANAIAN TIMES
