Telecel introduces monthly cash winners in Dream Car Promo
Telecel Ghana has introduced a monthly cash reward structure to its established Dream Car Promotion, a strategic enhancement designed to maintain participant enthusiasm and deliver consistent value throughout the six-month trivia-based initiative.
The Dream Car Promotion, which has been a staple of Telecel’s customer engagement strategy since 2018, traditionally rewarded participants with weekly prizes, occasional gadgets, and a grand prize of a brand-new 4×4 vehicle at the conclusion of each cycle. The current 15th cycle, commencing in March 2026 and slated to end in August, now incorporates a monthly cash disbursement mechanism funded from a dedicated prize pool of GH₵100,000.
At a recent prize-giving ceremony held at Telecel’s headquarters in Airport, Accra, the first three recipients of the monthly cash awards were announced. Derek Allotey Murphy, Phebe Yayra Tibu, and Mercy Fixon-Owoo each received notifications of their respective cash prizes directly into their Telecel Cash mobile money accounts. Tibu, the winner of GH₵5,000, shared her reaction with evident enthusiasm, noting that the immediate financial reward validated the promotion’s authenticity and reinforced her commitment to pursuing the ultimate vehicle prize.
“I’m very excited about this reward. Now that I have won the cash, I’m going to work towards winning the car. I want to encourage everyone that this is real. It’s not a scam,” Tibu stated, her words capturing the sentiment of many participants who often view such promotions with skepticism.
Catherine Manteaw, Telecel’s Digital and Value-Added Services Manager, elaborated on the rationale behind the monthly cash introduction during the ceremony. She emphasized that the move aligns with the company’s objective of fostering sustained appreciation rather than reserving recognition for the campaign’s conclusion. “We want our customers to feel appreciated throughout this journey, not just at the finish line. Distributing the GH₵100,000 prize pool into monthly cash rewards allows us to consistently deliver high-value excitement directly to our loyal customer base,” Manteaw explained, highlighting the psychological benefit of regular positive reinforcement.
The promotion’s mechanics remain straightforward yet engaging. Interested Telecel subscribers can enroll by sending the keyword “CAR” via SMS to 2018 or by dialing the USSD code *2018#. Upon successful registration, participants receive four trivia questions daily, covering a range of general knowledge topics. Each correct response accrues 100 points, while incorrect answers yield 25 points, ensuring that consistent participation is rewarded even amidst occasional mistakes.
Points are tallied on a weekly and monthly basis, with the highest scorers in each period eligible for cash rewards. Weekly leaders can win up to GH₵2,000, monthly top scorers up to GH₵10,000, and the individual amassing the most points over the entire six-month duration wins the grand prize of a new 4×4 vehicle. This tiered reward structure is intended to motivate continuous engagement across different timeframes.
Integrity and transparency are overseen by the National Lottery Authority (NLA), which administers the promotion through its regulated Caritas Lottery platform. Bright Ofori, a Marketing Officer at the NLA, confirmed that all operational aspects of the Dream Car Promotion comply with established lottery regulations and consumer protection standards, thereby ensuring a fair and trustworthy experience for all participants.
Telecel’s partnership with Vasmol, a prominent Ghanaian company known for its consumer-facing initiatives, further underscores the collaborative approach behind the promotion. By combining Telecel’s telecommunications infrastructure with Vasmol’s promotional expertise, the initiative aims to create a seamless and engaging user experience that strengthens brand loyalty.
Industry analysts note that such structured loyalty programs are increasingly vital in Ghana’s competitive telecommunications market, where retaining existing customers often proves more cost-effective than acquiring new ones. By offering tangible, recurring rewards, Telecel not only enhances customer satisfaction but also gathers valuable data on user preferences and behaviors, which can inform future product development and marketing strategies.
Looking back at the promotion’s history, previous cycles have seen winners utilize their prizes in diverse ways, from funding educational pursuits to investing in small businesses. The introduction of monthly cash rewards aims to replicate this positive impact on a more frequent basis, providing participants with immediate resources that can address pressing needs or opportunities.
Moving forward, Telecel indicates that the success of this monthly cash incentive model may influence the design of future loyalty programs across its portfolio. The company remains committed to innovating its customer engagement strategies, ensuring that rewards are not only valuable but also timely and relevant to the evolving needs of its Ghanaian subscriber base.
Image Source: MYJOYONLINE
