UBA Ghana launches World Cup & Summer Travel campaign with exclusive 15% discounts on Brussels Airlines
UBA Ghana and Brussels Airlines have unveiled a summer travel campaign that offers customers a 15% discount on international flights, aiming to make overseas travel more affordable amid rising global airfares.
The partnership, announced on June 23, 2026, allows UBA cardholders to access reduced fares on Brussels Airlines routes connecting West Africa to Europe and beyond. According to Henry Nii Dottey, Regional Head of Brand, Marketing & Corporate Communications for UBA Anglophone West Africa, the initiative reflects the bank’s broader strategy of delivering lifestyle‑focused services that go beyond traditional banking.
“Our customers are at the heart of everything we do,” Dottey said. “We recognise that summer is a peak travel period for many individuals and families, and we are delighted to partner with Brussels Airlines to offer exclusive travel discounts that make journeys more affordable and rewarding for our customers.”
He added that the campaign aligns with UBA’s vision of connecting people and businesses to opportunities across Africa and the rest of the world, reinforcing the bank’s promise to deliver value beyond banking while supporting customers’ aspirations and mobility needs.
The offer is expected to stimulate greater use of UBA’s banking products and payment solutions, as customers seek to take advantage of the discounted tickets. Brussels Airlines, a Star Alliance member, serves as a major gateway between Africa and Europe, providing access to numerous international destinations through its extensive global network.
To benefit from the promotion, customers must book their flights through designated campaign channels and meet the applicable promotional requirements, which include using a UBA‑issued card for payment and observing blackout periods that may apply during peak travel weeks.
Industry analysts note that such collaborations between banks and airlines are increasingly common as financial institutions look to differentiate their offerings in a competitive market. By bundling travel incentives with banking services, UBA aims to enhance customer loyalty and increase card usage, especially among frequent flyers and diaspora communities who regularly travel between Ghana and Europe.
The campaign also highlights the growing importance of ancillary revenue streams for airlines, which face pressure to diversify income amid fluctuating demand for air travel. For Brussels Airlines, partnerships with African banks provide a direct channel to a key regional market, potentially boosting passenger loads on routes to Accra, Lagos and other West African capitals.
While the 15% discount is modest compared to some promotional fares offered by low‑cost carriers, it represents a tangible saving for travellers planning summer holidays, business trips or family visits. The initiative is limited to the summer season, with no indication yet of whether it will be extended beyond September.
As Ghana’s economy continues to recover from recent macroeconomic challenges, consumer‑focused partnerships like this one may help stimulate spending in sectors such as tourism and hospitality. Both UBA and Brussels Airlines have stressed that the campaign forms part of their longer‑term commitment to delivering value‑added services to customers.
Image Source: MYJOYONLINE
