The hushed halls of the Manhyia Palace in Kumasi bore witness to a celebration of innovation and achievement. On Friday, May 9, 2025, Mr. Antwi-Boahen, CEO of KAB-FAM Ghana Ltd, stood among Africa’s luminaries as he accepted the Retail Innovation Award at the Millennium Excellence Awards. This prestigious recognition highlights KAB-FAM’s transformative impact on the Ghanaian electronics and home appliance retail sector, marking a high point in the company’s journey to make quality electronics accessible to all.
The Millennium Excellence Awards, held under the auspices of Otumfuo Osei Tutu II, Asantehene and Life Patron, stands as one of the continent’s most esteemed honors. It celebrates individuals whose work has significantly shaped their respective fields. Past laureates read like a roll call of African giants: Archbishop Desmond Tutu, Kofi Annan, Mo Ibrahim, and Professor Wole Soyinka, individuals whose contributions have left an indelible mark on the world.
Mr. Antwi-Boahen’s award specifically recognizes his role in transforming KAB-FAM Ghana Ltd into a leading force in the electronics and home appliances market. Founded in May 2013 and operational by October 2014, KAB-FAM has experienced remarkable growth over the past decade. The company now boasts 16 branches and provides direct and indirect employment to over 1,300 people. By 2022, KAB-FAM had captured a significant 12% share of the market, solidifying its position as a major wholly Ghanaian-owned brand in the sector. The award underscores the company’s commitment to retail innovation.
KAB-FAM’s success can be attributed to several key factors. Technology-driven innovation plays a central role, as does a strategic approach to pricing that aims to make quality electronics accessible to a wider range of consumers. This is coupled with a strong focus on customer service, ensuring a positive and supportive shopping experience. The company’s expansive retail presence is enhanced by strong online visibility, including a combined social media following of nearly one million across various platforms, showcasing the brand’s commitment to connecting with its audience.
Further demonstrating its commitment to growth and market leadership, KAB-FAM has strategically expanded its reach through key acquisitions and partnerships. The acquisition of Hilbery, the World’s First Design-Centric Appliance Brand with a customer base spanning several African countries, the UK, Europe, and America, marks a significant step in broadening its product portfolio and international presence. Furthermore, KAB-FAM’s role as the Country Agent of Haier, recognized as the Global No.1 Appliance Brand By Market Share for 16 consecutive years, cements its position as a market leader in Ghana.
Mr. Antwi-Boahen’s leadership extends beyond strategic management. He is also a marketing and advertising luminary. His expertise is a core reason for the success of KAB-FAM. A strong champion of data research and analytics, he brings over fourteen years of experience in sales, marketing, and business operations in the FMCG sector to bear on the company’s strategy. His aggressive appetite for business development and expansion has been instrumental in KAB-FAM’s rapid growth.
Beyond his role at KAB-FAM, Mr. Antwi-Boahen consults for businesses and organizations in Ghana, Africa, and Asia, advising on branding, brand visibility, and advertising strategies. His insights have been featured in several local and international journals, including Forbes Africa, which has spotlighted his success in building an electronics and appliance retail giant in less than ten years.
KAB-FAM’s commitment extends beyond business success to encompass philanthropic activities. Mr. Antwi-Boahen is a philanthropist, and KAB-FAM actively extends a helping hand to people and public institutions in need. This commitment manifests in various forms, including donations of cash and home appliances to individuals like Madam Ama Forson, and the refurbishment and adoption of the Department of Chest Diseases at the Korle Bu Teaching Hospital in August 2019.
Mr. Antwi-Boahen’s Retail Innovation Award at the Millennium Excellence Awards serves as a testament to KAB-FAM’s profound impact on Ghana’s retail sector. From strategic growth and innovative practices to philanthropic endeavors, KAB-FAM, under Mr. Antwi-Boahen’s leadership, continues to set new standards in retail. This award not only celebrates past achievements but also signals a promising future for KAB-FAM as a leader in retail innovation, committed to making quality electronics accessible to the public through its expansion, strategic partnerships, and community engagement.
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