For Gen Z, staying ahead of the curve means embracing technology that’s not just smart but also stylish and affordable. Enter the itel CITY 100, the latest smartphone poised to become the new tech obsession. This is the first in the CITY Series from itel, and it’s meticulously crafted for young, tech-savvy users who demand both innovation and accessibility.

The itel CITY 100 redefines expectations for budget smartphones by seamlessly blending a stylish design with AI-powered features, all while maintaining an attractive price point, starting at GH¢1149. This new phone embodies the “Fun, Yet Strong” motto, offering a compelling package for those who want to enjoy a smarter, more connected life without breaking the bank. The itel CITY 100 is designed to empower users to stay connected, creative, and expressive.

The itel CITY 100 distinguishes itself with a focus on both aesthetics and build quality. Its 7.65mm unibody frame offers a sleek, modern aesthetic that feels premium in hand. The ultra-flat display integrates seamlessly with the frame, ensuring comfortable use during extended periods. Durability is also a key consideration, with the phone featuring IP64-rated dust and water resistance. It has been engineered for resilience, able to withstand the rigors of daily life. The itel CITY 100 also features drop protection.

For Gen Z, consuming content on the go is a must, and the itel CITY 100 delivers with its immersive 6.75-inch display. The 90Hz refresh rate ensures smooth scrolling and fluid animations, making everything from social media feeds to fast-paced games look their best. The screen boasts 700 nits of peak brightness and an 83% wide color gamut, guaranteeing vibrant and clear visuals even in bright outdoor conditions.

According to Mr. Tuekpe Michael, the marketing manager of itel Ghana, the display allows you to “stream, scroll, and swipe smoothly on the 6.75-inch screen with Dynamic Bar and 90Hz High brightness display—perfect for binge-watching content on YouTube.”

One of the most exciting aspects of the itel CITY 100 is its integration of AI features. This is the first itel phone to feature the DeepSeek R1 AI model, unlocking a range of intelligent interaction scenarios powered by itel AI. This addition positions the itel CITY 100 as a leader in bringing advanced AI capabilities to entry-level users.

The AI capabilities extend to both creativity and convenience. Users can transform texts into custom wallpapers, adding a personal touch to their device. Stylize images with AI creativity, enhancing your photos with unique effects. The AI Assistant offers a suite of services, including one-press AI search for shopping or assistance, instant AI translation, image-to-text conversion, AI writing assistance, AI call noise reduction, and AI voice snap. This array of features ensures that even entry-level users can access the latest AI advancements, boosting productivity and creative expression.

Battery life is a crucial factor for the always-on Gen Z lifestyle, and the itel CITY 100 doesn’t disappoint. It comes equipped with a 5200mAh high-capacity battery, providing ample power to last through a full day of heavy use. The inclusion of 18W fast charging ensures that you can quickly replenish the battery when needed. Moreover, itel stands behind the battery’s longevity with a 4-year battery health guarantee.

Durability extends beyond drop resistance. itel supports this phone with a 60-month fluency guarantee, demonstrating their confidence in its long-term performance. The frame has undergone rigorous testing, including resistance to 1.5-meter drops and enduring 25,000 micro-drop tests. All of this makes the itel CITY 100 ready for anything.

The itel CITY 100 comes with a suite of pre-installed Google apps, including Google Search, Gemini, YouTube, and Google Photos. The 4G connectivity ensures you stay connected on the go, and the phone comes with 30GB of free Telecel data for six months.

Mr. Tuekpe Michael highlights Google Gemini, stating the phone allows you to “access your AI assistant instantly”.

As an added bonus, the itel CITY 100 may include a free magnetic speaker in select countries. The phone also supports accessories like stands and card holders, further enhancing everyday convenience and functionality.

The itel CITY 100 blends stylish design, AI capabilities, durability, and affordability. Itel’s new phone is created for the adventurous, expressive, and connected young people of today. The phone embodies itel’s commitment to bridging the gap between advanced AI capabilities and budget-friendly devices.

The itel CITY 100 dares users to explore, play, and live their lives to the fullest, confidently standing shoulder to shoulder with competitors in the same price range. Visit the itel website or authorized retailers to learn more and purchase the CITY 100.