Friday, July 25, 2025

đź•’ --:--:--
Follow Us

Home › Brand Health Report Launched by Stratcomm and Global Info

Brand Health Report Launched by Stratcomm and Global Info

May 15, 2025

brand-health-report-launched-by-stratcomm-and-global-info

In Ghana’s bustling business environment, understanding customer sentiment can be the difference between thriving and merely surviving. Recently, Strategic Communications Africa (Stratcomm Africa) and Global Info Analytics unveiled a Customer Satisfaction and Brand Health Research Report, an initiative designed to give Ghanaian businesses a competitive edge through data-driven insights. The report, launched at Stratcomm Africa’s headquarters, aims to decode brand perception, offering actionable intelligence to guide strategic decision-making. As Esther A. N. Cobbah, CEO of Stratcomm Africa, noted, the launch represents a “significant milestone” in their dedication to providing sustainable value by merging communication science with robust data analysis. The **brand health report** promises to be a game-changer for businesses navigating Ghana’s dynamic markets.

The Customer Satisfaction and Brand Health Research Report focuses primarily on consumer perceptions of leading banks in Ghana. Its main objective is to furnish data-backed insights that can inform branding strategies, enhance customer retention efforts, and bolster overall market competitiveness. To achieve this, Global Info Analytics employed a methodology that combines cutting-edge technology with thorough field research, ensuring the insights are both precise and relevant.

“In a fast-evolving economic landscape, understanding how your brand is perceived is no longer optional—it’s existential,” says Musa Danquah, Executive Director of Global Info Analytics.

This sentiment underscores the critical importance of brand perception in today’s market, where consumer loyalty can be fleeting.

The report covers key metrics such as consumer trust levels, satisfaction rates, brand recall, and Net Promoter Scores (NPS). These metrics help businesses pinpoint their strengths and weaknesses, providing a clear picture of their market position. With this data, companies can course-correct their strategies based on direct customer feedback, strengthen their market position by addressing areas needing improvement, and unlock emerging trends that might otherwise go unnoticed.

Esther Cobbah emphasizes the need for businesses to leverage this data, stating, “We’re encouraging businesses not to fly blind. Let data lead.” By using the **brand health report**, businesses can make informed decisions, mitigate risks, and capitalize on opportunities for growth.

The partnership between Stratcomm Africa and Global Info Analytics aims to elevate the role of evidence-based strategy in both public and private sector decision-making. By integrating research and analytics with strategic communication campaigns, they offer a one-stop solution for brands striving for longevity and lasting impact. This strategic synergy ensures that businesses not only understand market dynamics but also effectively communicate their value proposition to the right audiences.

Musa Danquah further emphasizes the transformative potential of this approach: “This is not just about understanding brand perception—it’s about transforming that understanding into a business advantage.” Data-driven communication strategies minimize risks, boost efficiency, and ultimately grow market share.

Looking ahead, Stratcomm Africa and Global Info Analytics plan to expand the scope of the report to cover other industries beyond the banking sector. The goal is to position the Customer Satisfaction and Brand Health Research Report as an authoritative guide for business leaders and policy advocates alike. This expansion is expected to drive increased adoption of evidence-based branding strategies, foster deeper market insight, and unlock greater opportunities for innovation across various sectors.

Ultimately, the partnership aims to build greater public confidence in customer satisfaction research, encourage broader patronage of their services, and inspire new collaborations across different sectors. By demonstrating the tangible benefits of data-driven decision-making, Stratcomm Africa and Global Info Analytics hope to foster a culture of continuous improvement and strategic growth within the Ghanaian business community.

Image Source: MYJOYONLINE

ghana-s-mining-sector-key-to-nation-s-progress-ceo-speaks-out
Ghana's Mining Sector Key to Nation's Pr...

May 26, 2025

tax-policy-hurts-mining-kenya-and-ivory-coast-win
Tax Policy Hurts Mining Kenya and Ivory ...

May 26, 2025

mining-sector-collapse-chamber-warns-on-new-taxes
Mining Sector Collapse? Chamber Warns on...

May 26, 2025

ghana-s-debt-soars-to-gh-769-4bn-by-march-2025
Ghana's Debt Soars To GH¢769.4bn By Marc...

May 26, 2025

cedi-surges-24-1-against-dollar-in-may-2025
Cedi Surges 24.1% Against Dollar in May ...

May 26, 2025

penny-s-end-us-treasury-confirms-decision
Penny's End US Treasury Confirms Decisio...

May 26, 2025

ralph-named-national-business-league-usa-ambassador
Ralph Named National Business League USA...

May 26, 2025

ghana-agribusiness-growth-fueled-by-inclusive-models
Ghana Agribusiness Growth Fueled by Incl...

May 26, 2025

kasapreko-ipo-coming-to-ghana-stock-exchange-2025
Kasapreko IPO Coming to Ghana Stock Exch...

May 26, 2025

Other News

Finance Minister Credits Policy for Cedi Turnaround

May 19, 2025

Mastercard Foundation's Youth Empowerment Drive Praised

May 14, 2025

GoldBod's $897M Magic - Uncovering the $279M Gain

May 16, 2025

Economy Up 4.2% Q1 2025 - Databank Report

May 15, 2025

Tax Policy Hurts Mining Kenya and Ivory Coast Win

May 26, 2025

Economist Warns Monetary Policy Hurting Growth

Mining Policy Revision Government Consultations Begin

Mahama’s Challenges – CJ C’ttee Petition Focuses on Real Issues

Tanzania Opposition Arrests Fuel Political Tensions

Muntaka Plans Prostitutes and Beggars Crackdown in 5 Cities

in case You Missed

faith-ladies-win-women-s-fa-cup-after-comeback-victory
Faith Ladies Win Women's FA Cup After Co...

May 19, 2025

reserve-figures-spark-concern-transparency-demanded
Reserve Figures Spark Concern Transparen...

May 26, 2025

no-load-shedding-now-energy-ministry-power-meets-demand
No Load Shedding Now Energy Ministry Pow...

May 19, 2025

eastern-region-mmdces-gain-one-touch-endorsement
Eastern Region MMDCEs Gain One-Touch End...

May 16, 2025