European royal families are embracing a more relatable image this Christmas season, with many cards featuring tender displays of affection. From linking arms to heartfelt hugs, the portraits signal a desire to connect with the public on a more personal level.
Leading the trend are the Prince and Princess of Wales, whose card showcases a relaxed family scene in the Norfolk countryside. The image departs from traditional stiff portraits, presenting a casual family enjoying a spring day, dressed in jeans and jumpers. This shift reflects Prince William’s stated intention to modernize the monarchy.
“It’s a deliberate move to project an image of accessibility,” says royal commentator, Ama Serwaa. “The Waleses are consciously trying to appear more like ordinary families, engaging with the public on their level.”
A stark contrast can be drawn to a 1969 Christmas card featuring the royal family. While intended to be modern, the image feels staged, with the royals standing apart and appearing somewhat formal.
King Charles and Queen Camilla’s card offers a blend of formality and warmth, captured during their state visit to Italy to mark their 20th wedding anniversary. The Queen’s lily-of-the-valley brooch, a symbol of enduring love, adds a poignant touch.
Prince Harry and Meghan, Duke and Duchess of Sussex, opted for a “Happy Holiday Season” card featuring a snowy backdrop from the Invictus Games in Canada. While festive, the message feels less intimate, reading, “On behalf of the Office of Prince Harry and Meghan, Duke and Duchess of Sussex.”
Other royal families have also weighed in. The Belgian royals presented a polished, formal portrait, while the Spanish royals struck a balance between tradition and approachability. King Felipe’s height even prompted a playful observation about the family arrangement.
Monaco’s card leans towards grandeur, with a roaring fire and regal attire, while the Luxembourg royals embraced a playful, chaotic, yet undeniably Christmassy aesthetic.
However, the most talked-about card comes from former Spanish King Juan Carlos, now residing in Abu Dhabi. His card features five dogs posed in front of an artificial tree, a whimsical and unexpected choice. “It’s a lighthearted gesture,” notes Serwaa, “perhaps a way of reminding people he still has a sense of humour.” The image, she adds, is “more bark than Bach,” but undeniably charming.
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