Founder and Chief Executive of Margins ID Group, Moses Baiden Jnr, has charged young Ghanaians to prioritize societal impact over the pursuit of personal wealth.

Mr Baiden emphasized that businesses should be leveraged as powerful tools for social transformation, empowerment, and ultimately, national development.

“Business has its impact in transforming society and empowering people to learn and advance, and also providing resources to impact the economy and people’s lives,” he stated during an appearance on Channel One TV’s The Point of View programme.

He pointed out that globally successful businesses are often built on a foundation of long-term societal benefit, rather than solely focusing on immediate profits.

“But the fast food story is 150 years old. That’s actually to transform a nation…to encourage people to go beyond self and profits, and think about the impact they’re making internationally. That’s why I said the fast food job is the most important job, in terms of its impact,” he added, using the fast-food industry as an example of widespread societal influence.

Mr Baiden further encouraged the youth to cultivate values of service, resilience, and productivity, stressing that true success lies in the positive effect one has on society, not merely in financial accumulation.

“It’s your impact that matters. You can be a billionaire…You can also be an excellent teacher, pastor, or political activist. What counts is the effect you have on society,” he said.

He also underscored the importance of holistic education, encompassing not only knowledge but also character development, practical training, and mentorship, to equip young people for meaningful contributions to the nation.

“I use education in a holistic sense. Character, training, values, and the pursuit of enlightenment,” he explained.

Mr Baiden urged young people to dedicate themselves to goals that prioritize social impact, asserting that purpose-driven work provides the motivation to overcome challenges.

“If you are used to waking up at a certain time and working 14 hours a day, and you are enthused about the work, you don’t feel the pain of it…It’s not just about yourself or profits. It matters in the end game,” he concluded.

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