Gregory Bortey Newman, known globally as King Promise, is not just a musician; he’s a cultural phenomenon. Crowned the 2025 Telecel Ghana Music Awards Artiste of the Year, his journey embodies the vibrant evolution of Ghanaian music. This Throwback Thursday, we trace his steps from his roots in Nungua, a suburb of Accra, to sold-out concerts in Singapore and the digital charts dominated by his hit, “Terminator.” King Promise, with his unique blend of Afrobeats, has redefined the genre and captured hearts worldwide, proving that his promise to deliver great music was one he intended to keep.

The story of King Promise begins in 2016 with the release of “Thank God,” a collaboration with Fuse ODG. This debut single, an infusion of Afropop rhythms and heartfelt gratitude, immediately showcased his distinctive vocal style. It was more than just a song; it was an introduction to a distinct voice emerging from Accra, signaling the arrival of a fresh talent ready to make his mark on the Ghanaian music scene. Early reviews lauded his unique sound, a refreshing departure from the prevailing trends, and fans quickly gravitated toward his authentic expression.

Building on this initial success, King Promise continued to release music that resonated deeply with audiences. “Oh Yeah,” released shortly after, explored themes of love and connection, further demonstrating his versatility. However, it was “CCTV,” featuring Sarkodie and Mugeez, that truly cemented his status as a rising star. The song, a blend of prayer and celebration, struck a chord across various demographics, becoming a national anthem of sorts. The collaboration with established artists like Sarkodie and Mugeez only amplified his reach and appeal.

What set King Promise apart during this period was his ability to transcend genre boundaries. His unique vocal style, often described as a smooth blend of R&B and highlife, coupled with his distinctive fashion sense, made him instantly recognizable. He wasn’t just making music; he was curating an entire aesthetic, appealing to a diverse audience that appreciated both his sound and his style.

As King Promise’s popularity grew, so did his ambitions. In 2019, he collaborated with Nigerian superstar Wizkid on “Tokyo,” a cross-border smash that expanded his reach into the international market. This collaboration opened doors to a wider audience, showcasing his talent to a global stage. The following year, during the height of the COVID-19 pandemic, he released “Sisa,” a song that resonated with listeners through its vulnerability and emotional depth. The track demonstrated his ability to connect with his audience on a deeper level, offering solace and understanding during a challenging time. He followed that with “Alright” featuring Shatta Wale, a motivational anthem. It also marked his signing with 5K Records/Sony Music UK, a pivotal moment in his career.

The COVID-19 pandemic presented numerous challenges for artists worldwide, and King Promise was no exception. The cancellation of live performances and tours forced him to adapt and find new ways to connect with his fans. He focused on creating music that reflected the emotions of the time, using his platform to spread messages of hope and resilience.

Then came 2023 and the “Terminator” era, a pivotal moment in King Promise’s career. Produced by KillBeatz, “Terminator” became a global phenomenon, amassing over 200 million streams and dominating TikTok with its infectious beat. The song transcended geographical boundaries, inspiring numerous remixes and establishing King Promise as a global Afrobeats icon. The success of “Terminator” can be attributed to its infectious beat, catchy lyrics, and clever marketing strategy. It was a song that resonated with people of all ages and backgrounds, becoming a viral sensation and solidifying King Promise’s place on the world stage.

In 2024, King Promise achieved another milestone, becoming the first Ghanaian artist to sell out a concert in Singapore. This historic moment marked the beginning of his successful Asian Tour and further solidified his international status. The Singapore concert was not just a performance; it was a celebration of Ghanaian music and culture, showcasing the global appeal of Afrobeats.

From “Abena” to “Paris,” King Promise has built a discography filled with hits, each song showcasing his unique blend of tenderness and swagger. Crowned Artiste of the Year 2025, his reign is celebrated globally, a testament to his hard work, dedication, and undeniable talent. As for the future, King Promise undoubtedly has even greater aspirations. With upcoming projects and collaborations on the horizon, he aims to continue pushing the boundaries of Ghanaian music and solidify his position as a global icon.

King Promise‘s journey from Nungua to global acclaim is a testament to his talent, hard work, and unwavering dedication. He has consistently redefined Ghanaian music and captured the hearts of fans worldwide. As the 2025 Artiste of the Year, his reign is one worth remembering, leaving an enduring impact on the Afrobeats landscape. What’s your favorite King Promise track? Share in the comments below!